Which employers should your sales team be talking to?

Employer research for PEO, benefits and employer-service businesses.

Identify relevant businesses by territory, industry, recorded size and available benefits and insurance information.

The research database
  • 20.7 millionBusinesses in the research database
  • 2.84 millionBusinesses with a recorded size indicator
  • 110,740Businesses with a health-plan record

Database snapshot: October 11, 2026. Coverage and record dates vary. Recorded size may represent employees, plan participants or an individual worksite.

What the information helps investigate.

Account fit

Narrow the research by geography, industry and recorded business size.

Existing arrangements

Examine available PEO, health-plan and workers’ compensation records to understand the questions worth asking.

Timing

Use recorded policy end dates and estimated plan-year timing to help prioritize research. Confirm actual renewal dates, notice requirements and transition windows before acting.

A view into the employer market

Selected findings from US employer and market data. Coverage differs by measure, so each chart carries its own definition.

Where are employer businesses concentrated?

Territory planning

Businesses with a recorded size of 10 to 249

New York-Newark-Jersey City leads with 66,477 businesses, and the ten largest metro areas hold 29% of the 1,086,307 businesses in this population.

About these figures
Population
Businesses with a recorded size of 10 to 249 in the 50 states and DC, 1,086,307 in total. The ten metro areas with the most businesses are shown.
Coverage
Recorded size may represent employees, plan participants or an individual worksite, and many businesses have no recorded size. Businesses outside a metro area are not shown.
Snapshot
October 11, 2026.

When were these businesses registered?

Business-age segmentation

Active businesses with a recorded registration date

2025 is the largest registration year among active businesses with a recorded date, at 868,703; the counts show businesses active today, not registrations filed each year. The hatched bar is the current year to date.

About these figures
Population
Active businesses with a recorded registration date: 6,673,534, or 32% of the database. Business applications, registrations and operating employers are different populations, and this chart shows only the last.
Coverage
Registration dates exist for a limited set of states, and the two largest account for 94% of the dated businesses. Earlier years are smaller partly because more of those businesses have closed.
Snapshot
October 11, 2026. The current year is partial.

How has the number of employers with plans changed?

Market sizing

Employers with a recorded plan, by plan year

Health plans

Retirement plans

Employers with a recorded health plan rose from 49,863 in 2012 to 87,711 in 2024, and employers with a recorded retirement plan from 649,743 to 835,396. Hatched bars are plan years still filling in.

About these figures
Population
Distinct employers with at least one recorded health plan, and separately with at least one recorded retirement plan, in each plan year. An employer with both appears in both charts, and each chart has its own scale.
Coverage
Health plans with fewer than 100 participants are mostly not recorded, so the health series understates smaller employers.
Snapshot
October 11, 2026. Plan year 2025 is incomplete because records are still arriving.

How are recorded health plans funded?

Offer positioning

Share of recorded health plans, by plan year

  • Self-funded
  • Insured
  • Insurance and own assets
  • Not reported

Among recorded health plans that report a funding method, self-funded plans were 9% in 2024, down from 19% in 2012, while 30% of 2024 plans report no method at all.

About these figures
Population
Recorded health plans in each plan year. These are plans, not employers, and an employer can have more than one.
Coverage
A growing share of plans report no funding method. They are shown as not reported and are not assigned to a category.
Snapshot
October 11, 2026. Plan year 2025 is incomplete.

Which industries are adding jobs?

Sector prioritization

Market-wide employment change, 2025 versus 2024

In 2025 versus 2024, health care and social assistance added the most jobs, about 780 thousand, and manufacturing lost the most, about 153 thousand.

About these figures
Population
Private-sector employment across the United States, by industry sector. This is a market-wide measure, not a measure of the businesses in the research database, and an industry adding jobs does not mean any one business is hiring.
Period
Annual average employment, 2025 versus 2024. The five largest gains and five largest declines among the industry sectors are shown.
Snapshot
October 11, 2026.

When do businesses’ recorded workers’ comp policies end?

Outreach timing

Businesses with a recorded policy end date, by month

1.4K2.5K2.7K5.4K3.0K3.4K3.8K3.1K3.5K3.9K2.8K2.5K

37,998 businesses have a recorded workers’ comp policy end date in the next twelve months, and January 2027 is the busiest month, with 5,443 businesses. The hatched bar is the current month from the snapshot date.

About these figures
Population
Businesses with a recorded workers’ compensation policy end date: 40,227 in all, and 37,998 with an end date in the next twelve months. Each business is counted once, by its recorded end date. An end date does not establish an intention to switch.
Coverage
Policy end dates are recorded for a small number of states, and the two largest account for 94% of the records. This is not a national picture.
Snapshot
October 11, 2026.

What would you want to know about your target market?

Tell me the territory, industries and employers you want to understand.

I’m Nick Angeli. I work in the PEO, benefits and workers’ compensation space and build employer research and qualification tools.

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