How does a PEO actually change my income and taxes?
Answer that, and the prospect becomes your lead.
Every prospect is asking it before they ever contact you. Most broker sites answer with a form. The engine answers with their real numbers, income, taxes, and team, on the spot and under your brand. No form, no call. The one who wants the full report comes to you to get it. That broker will be you.
Their numbers
2026 outcome, side by side
No account needed. The full report goes to your broker.
What changed in 2026
The funnel that worked for twenty years is the thing losing you deals now.
For two decades, broker conversion was a contact form, a calendar link, and a discovery call. That funnel assumes the prospect will trade their information for a conversation. In 2026 they won't. They open an AI tool or a search bar, ask what a PEO would actually do for them, and expect a number back. When your site has nothing to give them but a form, they read the silence as their answer and leave.
This is not a lead-volume problem. It is an answer-delivery problem. And it is happening earlier in the journey than most brokers realize, before the prospect ever lands on your site.
Business buyers now name AI or conversational search as a more meaningful source than any other, outranking vendor sites, product experts, and sales reps.
Use AI to compare vendors against each other, and to build their internal case, before they ever contact a vendor.
Now use AI somewhere in their buying process. It is no longer an early-adopter habit. It is how buying works.
Forrester, State of Business Buying 2026 (Buyers' Journey Survey)
You already know how this feels, because you do it too. When you shop a vendor, a tool, a service, you want the price before you spend an hour on a call. You of all people know which PEOs lock a client in, which ones nickel-and-dime, which ones make demands that cost the owner later. You would never engage a vendor who hid the number and forced a meeting first.
Your prospects are now exactly that sophisticated. The engine gives them what you would want: the real math first, on their own numbers, before anyone asks them to talk.
Buyers now form their view before they ever reach you. The engine is how you put a real answer in front of them at that moment, on their own numbers. What that answer is worth to your book is a figure you can run yourself.
What the engine adds to your book
You don't need more traffic. You need the traffic you already get to stop leaving empty-handed.
Most of your prospects check your site before they ever talk to you, even the ones a referral sent. When they look, they want to see what a PEO would do for their situation. If the page offers a form instead of an answer, they file you as "another broker to call later" and move on. The engine is what meets them with a real analysis on their own numbers, so the prospect you already earned turns into a verified lead instead of a maybe.
This matters whether you run on referrals or on ads. The referral still looks you up. The ad still lands on a page that has to convert. Either way, the engine is the difference between a visit and a placement.
One extra placement, annual recurring value
That is one prospect, captured once, at $150 a month. Two a month is $3,600 a year. The figure is yours to set. The point is the engine only has to win you a handful of placements a year to pay for itself many times over.
Annual value by placements
A placement is not a one-time win. It pays you this year, next year, and the year after. The engine widens the top of a funnel whose bottom is recurring revenue you keep for the life of the client. That is the part a contact form never touches.
The objection you're already making
"You can't reduce my book to three plans." You're right. The engine doesn't try to.
You work with a dozen PEOs. Different rate cards, different commission structures, different fits depending on the client. So when you see a tool that produces a number, your first thought is the correct one: no engine can quote my whole book, and I don't want a prospect married to a figure I have to walk back later.
Agreed. That is exactly why the engine is not a quoting system, and it never pretends to be.
The engine runs the prospect's own income, entity, and state against three representative plans, using averaged rates you set and control. It produces a defensible picture of their personal tax impact and cost, not a binding quote from any specific PEO.
The real matching, the real placement, the real numbers. That is still your work, on the call, where it belongs.
What the engine does is make sure the prospect arrives at that call already educated, already motivated, and already comparing the right things. You are not handing them a final answer. You are handing them a reason to take the meeting seriously.
You set the rates. You set the admin fee. You decide what each plan represents. The math reflects how you place business, and you change it anytime from your portal. Nothing is locked, and nothing goes out under a number you did not approve.
Built to be checked
The math is built to be checked. Run the engine on a client you know cold, then hand the inputs and the report to your own CPA. Ask them to confirm the tax figures against the 2026 code. That is the whole point: a number you can defend on the call, because someone you trust already did.
How it works
Three steps. The prospect does the first two before they ever give you their name.
The whole point is that the math comes first and the contact comes last. A prospect can run their own situation and see real numbers without handing over anything. They only identify themselves when they want the full report, and that is the moment they become your lead.
They run their own numbers.
Income, state, entity, employees. No name, no email, no phone. The engine returns an instant side-by-side on their own 2026 situation, under your brand. They can see it, check it, and sit with it on their own terms.
They see what they came for.
Their personal tax impact and cost picture, in real figures, against the plans you configured. Here it is on the screen, in seconds, with your name on it.
They verify to unlock the full report. Phone-verified lead
When they want the complete, line-by-line report to keep and to share, they verify their phone. That single step turns an anonymous visitor into a phone-verified lead, delivered to you in real time, with everything they entered and everything the engine computed.
No form to fill out before they get value. No gate in front of the math. The only thing they trade their number for is the finished report, and by then they want it.
What unlocks
What they get is not a number. It's a report your competitor's form could never produce.
The moment a prospect verifies, the full report opens on their screen and a copy lands with you. This is the asset that does your first sales call before you dial: a complete, line-by-line analysis of their own 2026 situation, built to be read by them and checked by their CPA.
This is the difference between a prospect who says "send me some information" and a prospect who walks into your call already holding the analysis. One is a maybe. The other is a deal in motion.
When the report is open, the prospect has four ways to raise their hand, and every one of them lands with you in real time.
Share the report.
They forward it to a partner, a spouse, a CPA. You see every time the link is opened, and how often.
Ask a question.
A question box inside the report comes straight to you. No email thread to lose.
Start the application.
A branded application starts the prospect toward enrollment. You get the copy.
Book the call.
A scheduler inside the report drops a meeting straight onto your calendar.
Four doors, all leading to you. The prospect chooses the one that fits where they are, and whether they book, ask, apply, or just keep opening the report, you see every move the moment they make it.
Who's in the room when your prospect decides
You are never the only person your prospect listens to. The engine is built to survive everyone else in the room.
A serious PEO decision is rarely made alone. Before a prospect signs, the numbers get looked at by the people they trust most with money. Most broker tools fall apart the moment that happens, because a guessed figure cannot survive a professional's review. The engine is built for exactly that scrutiny, which is what makes the prospect it hands you a prospect who actually closes.
Their CPA Your best referral
The most credible lead you will ever get is one a CPA sent. They will not refer a client to a number they cannot stand behind. Because the engine's tax math is checkable against the 2026 code, line by line, the CPA can confirm it and refer with confidence. "My accountant reviewed the math" is a close a brochure never gets you.
Their financial advisor or attorney The planning room
When the prospect brings the report into a planning conversation, it has to hold up: sourced, line-item, defensible. A report that survives that room makes you look rigorous. The engine is built to be exactly that.
The PEO you place them with Your commission
The engine does not rank PEOs, does not recommend one over another, and does not compete with the one you choose. It shows what the structure does to the numbers and stops there. The matching, the placement, the relationship: that stays yours and the PEO's. The engine never inserts itself into the deal you are paid for.
The reason it holds
The engine's neutrality is not a claim, it is a consequence of how it works. It takes the prospect's own income, entity, and state, and the rates you configured, and applies 2026 tax law to them. It originates no number of its own. The answer is defensible because the inputs are real and the law is fixed. That is why a CPA can audit it, why it survives a planning meeting, and why it fits inside the industry instead of fighting it.
Your prospect is going to ask other people before they decide. The engine makes sure that when they do, every answer points back to you.
White-label + your portal
Your prospect never sees our name. You see everything the engine does.
The engine runs under your brand, on your domain, in your colors. To the prospect it is your infrastructure, the thing your firm built to hand them a real answer. Behind it sits a portal that is yours alone: every lead the engine captures, the full picture on each one, and a plain readout of what is actually producing them.
Every screen the prospect touches carries your name and nothing else. Ours appears in one place only: a single line of deploy code in your site's source, which no prospect ever sees. On paid plans there is no PEO Tools footer, no vendor logo, no bleed-through. You hand the prospect an instrument they read as yours, because in every way that reaches them, it is.
Verified leads
| Prospect | State | Annual advantage |
|---|---|---|
| D. Aguirre | TX | +$9,973 |
| M. Chen | IL | +$6,876 |
| R. Okafor | GA | +$12,410 |
| S. Patel | FL | +$8,240 |
What is producing
This is not another CRM to live in. It is the meter that proves the engine is working, and it hands you every lead to take wherever you already do business.
You configure it once, your rates, your fee, your plans, and then you watch. It counts what it produces in dollars, not just names. The engine wears your name out front and keeps your books in back.
Pricing
Free until the engine produces your first verified lead.
You do not pay to try it. You pay once it has already worked for you. Pick a plan, deploy it, and the engine runs free until it delivers your first phone-verified lead. After that, flat monthly pricing: no percentage of your commission, no per-lead fees. A handful of placements a year covers it, and everything past that is yours.
Solo
$149 / month
The broker running their own book.
- Up to 10 verified leads a month, ample headroom for a solo book
- 1 domain
- The full engine, report, and portal
- Email and SMS lead alerts
- Lead list and CSV export
Firm
$349 / month
The broker building a pipeline.
- Up to 40 verified leads a month
- 3 domains
- Everything in Solo, plus
- Webhook, API, and CRM delivery
- Source analytics
Agency
from$1,500 / month
Networks and multi-office brokerages.
- Put the engine in front of every broker you run, each under their own brand
- See what your whole network is producing in one place
- Per-broker rate cards and verified-lead volume
- Multi-broker deployment, sized to your roster
Most brokers should start on Firm. Solo runs the same engine, but the webhook delivery and source analytics in Firm are what make it operational instead of just functional: your leads land in the system you already use, and you can see which placement is producing them. Agency is for when you are running the engine across other brokers, not just yourself.
You are not betting on whether it works. You will have watched it work before the first invoice.
Get started
The answer is going to be on a broker's site this year. The only question is whether it is yours.
You have seen what the engine does. It puts a real answer in front of your prospect, under your brand, and delivers them to you phone-verified the moment they want the full report. It is free until it produces your first lead. There is no version of this where waiting helps you.
Start it yourself.
Deploy one line of code, run the engine on a real scenario, and watch the verified lead land in your portal. Free until your first verified lead. You can be live today.
Start freeOr set it up with us.
Take twenty minutes. We will run the engine on a scenario you bring, configure your rate card, and hand you the deploy snippet ready to go. Same starting line, we just do the setup with you.
Book a 20-minute briefingYour next client is already asking what a PEO does to their numbers. Now you are the one with the answer.