Answer the cost question. Earn the discovery call.

Give serious prospects the PEO pricing answer they came to find.

PEO Tools helps independent PEO brokers turn website intent into discovery calls. Proofline gives the prospect a broker-branded cost comparison from their own inputs, so the broker who answers the financial question becomes the natural first call.

They are already on your site with a cost question. Give them a clear reason to ask for discovery.

Run the cost flow → See pricing
Broker-branded answer Prospect-owned inputs Discovery-call motive Built only for PEO
peotools.com/platform
Live arc
What the prospect experiences
01
Cost questionThey want to know what a PEO could cost their business.
02
Broker answerProofline shows a cost comparison under the broker's name.
03
Discovery requestThe prospect has a reason to ask for the call.
The conversion idea cost question → broker answer → discovery request
Proofline voice demo

The voice assistant, live on this page

This is the same AI voice assistant a broker can run on their own Proofline. Ask it about the platform, what Proofline produces, pricing, or how it fits a broker-owned site. What you are using right now is what your prospects would use.

Start voice. Your browser will ask for microphone access.
The problem at every stage

Your prospect is already looking. Most broker sites still make them call before answering why.

A serious PEO visitor is not browsing for fun. They want to know what this could cost their business and whether the move is worth a real conversation. If the site only says contact us, the broker is asking for trust before giving the buyer the answer they came to find.

The front end undersells you.

The prospect lands on a page that looks like every other broker site and cannot tell why you are the right next call.

The pricing answer comes too late.

High-intent buyers want a cost picture before the discovery call. Most broker sites make them ask for a meeting first.

Bad-fit interest wastes the day.

If the math does not appear to work, the broker should know before chasing a prospect who was never going to move.

The modern broker advantage

Brokers who answer the financial question first become the first call.

A serious prospect wants to know what a PEO could cost their business before they book a discovery call. Proofline gives them a broker-branded cost picture from their own inputs, so the next step is not a cold contact form. It is a real conversation with the broker who gave them the answer.

Cost clarity

Give the visitor enough to keep moving.

Proofline shows a broker-controlled cost comparison before discovery, while making clear the final answer comes from the call and proposal process.

Broker control

The assumptions come from the broker.

The comparison uses the prospect's inputs against the broker's known health plan and cost assumptions, so the answer reflects a real path the broker can discuss.

Cleaner fit

Good prospects raise their hand with context.

When the cost picture looks promising, the discovery call starts with a reason. When it does not, the broker saves time before the chase begins.

The placement move

Answer the cost question in your name, then let the prospect ask for the discovery call.

Run the cost flow
Who runs on PEO Tools

One proof engine. Different people who turn PEO interest into revenue.

Brokers are still the first and deepest use case. CPAs and HR advisors can use the same proof layer when the PEO question already shows up inside relationships they own.

Run the sample report → How the engine works
01

PEO brokers

The main path. Capture the visitor, answer the cost question, and give the prospect a reason to ask for discovery.

 → 02

CPAs and accountants

Clients already ask whether a PEO is worth it. Put a sourced answer on your firm's site and keep credit for the lead.

 → 03

HR advisors

When a client outgrows fractional support, turn the transition into a guided, verified opportunity instead of losing it quietly.

 →
Three tools, one sales motion

Start with the cost question. Build the full broker sales motion around it.

Most brokers start with Proofline because it gives serious visitors the cost context they came for. Proofhouse brings that answer into a sharper broker site. DeckGen carries the same proof into the recommendation.

The front end

Proofhouse

A conversion site built for how PEO brokers actually win, configured to your broker type and market. The front end your referrals already deserve.

See Proofhouse
The proof engine · live

Proofline

The prospect enters their own inputs and sees a broker-branded PEO cost picture before the discovery call. An optional live voice assistant answers questions while they work. You get a phone-verified lead with the report attached.

Run the demoSee the Proofline page
The proposal engine · coming soon

DeckGen

Enter the quotes you already gathered. DeckGen normalizes the unlike fee structures to one basis and outputs a recommendation under your name, ready to send the same day.

Join the waitlist
Why it is built only for PEO

Generic tools do not know what a PEO costs. These do.

Every tool runs on the same foundation: real 2026 federal and state logic on the prospect's own inputs, checkable line by line. Proofhouse routes by broker type and market. Proofline proves the number against enacted law. DeckGen normalizes PEO fee structures no generic proposal tool can read. The math is PEO-specific because the decision is.

Real math, not estimates.

Sourced 2026 federal and state, checkable by the prospect's CPA. The proof survives a skeptical reader.

Broker-branded throughout.

PEO Tools stays invisible. The site, the report, and the recommendation carry the broker's name and the broker owns the lead.

Neutral when it needs to be.

When the PEO path does not fit, the result can say so. That honesty makes the favorable answers credible.

How you start

Start free. Pay when it produces.

Put Proofline on your site. It costs nothing until it puts a phone-verified lead in your hands. No per-lead toll, no commission. The fastest, lowest-risk way into the platform is to let the live engine turn the pricing question into a discovery call. Proofhouse and DeckGen are there when the motion is ready for them.

Run the Proofline demo See pricing
The no-risk door in
$0

until the first phone-verified lead on one approved domain.

Install Prooflinefree
First leadproof
Add the full arcwhen ready
Find where you are losing deals

The clearest way to judge this is to run the cost flow.

The fastest way to understand any of this is to use it the way your prospect will. Run the live Proofline demo, see the cost picture, then decide where your site is losing serious visitors today.

Proofhouse for the front end Proofline for the proof DeckGen for the proposal
FAQ

Frequently asked questions

What is PEO Tools?

PEO Tools is a financial-question-answering layer for the PEO industry, connecting presence, proof, and proposal into one sales motion.

Which product should a broker start with?

Most brokers start with Proofline because it is the live proof engine and the lowest-risk entry point into the platform.

Is PEO Tools built for PEOs or brokers?

PEO Tools is built for PEO brokers and the partners who refer or advise on PEO. The partner owns the lead and the customer-facing path carries that partner's name.

Can prospects talk to an assistant on the Proofline page?

Yes. An optional live voice assistant can run on the broker's Proofline to answer questions and guide a visitor toward their cost picture and a discovery call. It is the same assistant you can try on this page.

Does Proofline replace the broker's quote process?

No. Proofline gives prospects a broker-branded cost comparison before discovery, using their own inputs and the broker's known offering assumptions. The formal quote still belongs in the discovery and proposal process.