Proofline / the proof engine for PEO brokers

Show your prospect the PEO pays for itself, before you ever get on a call.

Proofline runs your prospect's real numbers against your real rate card, on your site, under your name, and shows how the PEO's tax structure offsets its own admin fee. The right owner lands neutral or ahead. Sourced line by line, built to hold up when their accountant checks it.

You still fit the PEO and place the coverage. Proofline clears the one question that stalls the deal before you are in the room: what is this actually going to cost me.

Live engine, sample brand, no account. Free until your first verified lead.

🔒acme-brokers.com/savings
Live
Your 2026 PEO analysis
Illustrative range
Sample S-corp owner / $165,000 to $205,000 income / single filer
Today
Federal income tax$32,400
State income tax$9,250
Section 199A (QBI)-$7,400
PEO admin feenone
Inside a PEO
Federal income tax$30,100
State income tax$8,600
Section 199A (QBI)-$8,200
PEO admin fee+$6,900
Net position range
+$900 to +$1,600ahead, after the fee

Placeholder of the live report. On your site the engine runs your prospect's real numbers as a sourced range.

The range, not a single number

You are never held to a number you did not say.

A savings figure scares a broker for one reason. The prospect remembers the number and forgets the assumptions, so the first call turns into fifteen minutes walking back a figure you never quoted.

Proofline is built the other way. It shows the prospect a sourced range, not a single point, across their own plausible income. The advantage holds across that band because the swing factor is what they pay for coverage today, not exactly where their income lands. So the prospect arrives understanding two things at once: the structure works for someone in their position, and the precise figure is what the conversation is for.

You walk in with the money question cleared and nothing to unwind. The number on the page is theirs, built from your rate card, and you were never pinned to a point you have to defend.

The mechanic

Admin fee in. Tax savings out.

A PEO stalls on one question: what does the admin fee cost me. Proofline answers it with the prospect's own numbers. It builds both sides of the decision, their structure today next to the path inside a PEO, and shows how the tax treatment offsets the fee.

For the right owner the savings cover the fee and then some, in dollars they recognize, not a national average. When it does not pencil out, the report says so. That honesty is why the favorable range gets believed, and why it survives the accountant.

The net-position card
PEO admin feecarried in full
Tax-structure savingsoffsets the fee
Section 199A and QBIcomputed and applied
Net positionneutral to ahead
The report your prospect sees

Built from their numbers and your rate card.

Inside your site, branded to you. The summary is free to the visitor, no name and no form. The full line-by-line report opens when they verify their phone, and that is the moment you get the lead and their headline range.

It is not a national average and not a black box. It is their situation, run against your actual pricing and current federal and state rules. So your follow-up starts somewhere new. They are not asking whether a PEO might help. They are reacting to what their own numbers showed.

1
Free locked preview
A sourced range and direction, no name and no form.
2
Phone-verify gate
Verification at real intent, after value is delivered.
3
Full report unlocks, lead lands
In your portal, headline range attached.
The boundary

What we promise. What we do not.

We say both out loud, because the boundary is what makes the number believable.

What Proofline promises

A sourced, traceable current-vs-PEO financial position, built from your rate card and the prospect's real figures, presented as a defensible range, current to enacted federal and state law, and structured to survive their accountant. The verified lead is yours, in full.

What it does not promise

It is not a binding quote, a national average, or a marketplace. It does not produce a workers' comp rating or price a carrier. It does not hand the prospect a single guaranteed savings figure to hold you to. And we are never paid by a PEO, never take a split, and never touch your client.

The math answers the financial question. Evaluation, quoting, negotiation, and placement stay with you, the work only you can do.

Three layers

Three layers for the broker's workflow. The engine is the bedrock.

Each one works on its own. They work better together. Start with the one that fixes your most expensive gap.

Livefrom $150/mo
Proofline

The proof engine. Your prospect sees a sourced range on your site that shows the PEO pays for itself, before they ever call. You get the verified lead.

Available
Proofhouse

The broker site itself, built to convert, not just confirm you exist. Clear paths for prospects, referral partners, and providers, and a credible home for the engine. Fixed scope, not an agency.

Coming
DeckGen

The proposal engine. It turns mismatched multi-PEO quotes into one broker-branded recommendation the client can read the same day, with the Proofline number carried forward.

The accountant test

Built to survive the room you are never in. Their accountant's.

Sourced to current law

Federal and state computation current to enacted statute. Every figure cites the rule or rate behind it. Nothing asserted, nothing rounded to sound better.

Neutral by construction

Two inputs decide everything, fixed law and your real rate cards, applied to the prospect's own figures. Sometimes it shows the structure does not help. That is exactly why they believe it when it does.

It holds up when they check it

Every line is traceable, and the math is built against current IRS and state authority, not a marketing model. The totals reconcile against the same rules that produced them.

Who this is for

Built for brokers who put their name on the number.

If you sell on savings and you are tired of asking a prospect to take that on faith until the call, this was built for you. Proofline shows the range first, under your name, on your site. You walk in with the money question already cleared and spend the call on fit and coverage, the work only you can do.

It converts attention you already create, from your calls, your content, your referrals. If your site is the underlying problem, Proofhouse fixes that first so the engine has a credible home. We would rather tell you that than sell you a tool with nothing to work on.

Pricing

Free until Proofline produces your first verified lead.

Flat monthly after that. No percentage of commission, no per-lead fees, no setup cost. Solo is about $1,800 a year. You know what one placement's residuals are worth.

You deploy the embed and pay nothing until a prospect verifies their phone and a lead lands in your hands.

FAQ

What brokers ask before they put their name on it.

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Go be the prospect

Do not decide from the copy. Go be the prospect.

Run it on a live, sample-branded deployment and watch the engine build the range, line by line, in front of you. No account, no call, no card.

Running a network or multiple offices? Book a call instead.