The front end
Proofhouse
A conversion site built for how PEO brokers actually win, configured to your broker type and market. The front end your referrals already deserve.
The math before the meeting.
The tools a PEO broker runs on, from first visit to signed recommendation.
PEO Tools builds the front end that earns the visit, the proof engine that answers the cost question, and the proposal engine that closes it. Broker-branded, PEO-specific, built on real 2026 federal and state math.
Three tools, one sales motion. Start with the one that fixes what you are losing today.
Broker-branded
Real 2026 tax math
You own the lead
Built only for PEO
One broker sales motion
01
PresenceProofhouse gives the broker a sharper front end.
02
ProofProofline gives the prospect a number before the call.
03
ProposalDeckGen turns unlike quotes into one recommendation.
The platform idea
presence → proof → proposal
Proofline voice demo
The voice assistant, live on this page
This is the same AI voice assistant a broker can run on their own Proofline. Ask it about the platform, what Proofline produces, pricing, or how it fits a broker-owned site. What you are using right now is what your prospects would use.
Start voice. Your browser will ask for microphone access.
Who runs on PEO Tools
One proof engine. Different people who turn PEO interest into revenue.
Brokers are still the first and deepest use case. CPAs and HR advisors can use the same proof layer when the PEO question already shows up inside relationships they own.
01
PEO brokers
The main path. Capture the visitor, answer the cost question, and move the first call from generic discovery to a concrete review.
→ 02CPAs and accountants
Clients already ask whether a PEO is worth it. Put a sourced answer on your firm's site and keep credit for the lead.
→ 03HR advisors
When a client outgrows fractional support, turn the transition into a guided, verified opportunity instead of losing it quietly.
→Three tools, one sales motion
Presence, proof, and proposal. The full arc, built for PEO brokers and the partners who send them business.
Most brokers start with one tool and add the others as the motion tightens. Each works on its own. Together they hand the prospect one continuous story, in your name the whole way.
The proof engine · live
Proofline
The prospect runs their own current-vs-PEO numbers, builds their group coverage, and watches the renewal gap compound, all before the call. An optional live voice assistant answers questions while they work. You get a phone-verified lead with the report attached.
The proposal engine · coming soon
DeckGen
Enter the quotes you already gathered. DeckGen normalizes the unlike fee structures to one basis and outputs a recommendation under your name, ready to send the same day.
Why it is built only for PEO
Generic tools do not know what a PEO costs. These do.
Every tool runs on the same foundation: real 2026 federal and state logic on the prospect's own inputs, checkable line by line. Proofhouse routes by broker type and market. Proofline proves the number against enacted law. DeckGen normalizes PEO fee structures no generic proposal tool can read. The math is PEO-specific because the decision is.
Real math, not estimates.
Sourced 2026 federal and state, checkable by the prospect's CPA. The proof survives a skeptical reader.
Broker-branded throughout.
PEO Tools stays invisible. The site, the report, and the recommendation carry the broker's name and the broker owns the lead.
Neutral when it needs to be.
When the PEO path does not fit, the result can say so. That honesty makes the favorable answers credible.
How you start
Start free. Pay when it produces.
Put Proofline on your site. It costs nothing until it puts a phone-verified lead in your hands. No per-lead toll, no commission. The fastest, lowest-risk way into the platform is to let the live engine prove itself first. Proofhouse and DeckGen are there when the motion is ready for them.
The no-risk door in
$0
until the first phone-verified lead on one approved domain.
Install Prooflinefree
First leadproof
Add the full arcwhen ready
FAQ
Frequently asked questions
What is PEO Tools?
PEO Tools is a financial-question-answering layer for the PEO industry, connecting presence, proof, and proposal into one sales motion.
Which product should a broker start with?
Most brokers start with Proofline because it is the live proof engine and the lowest-risk entry point into the platform.
Is PEO Tools built for PEOs or brokers?
PEO Tools is built for PEO brokers and the partners who refer or advise on PEO. The partner owns the lead and the customer-facing path carries that partner's name.
Can prospects talk to an assistant on the Proofline page?
Yes. An optional live voice assistant can run on the broker's Proofline to answer questions and guide a visitor toward their number and the call. It is the same assistant you can try on this page.