Be the financial answer your prospects are searching for.
They are searching for what this costs them and finding opinions. Give them arithmetic instead: on your page, sourced to enacted law, and checkable by their own accountant.
Option A: contact form
Option B: math engine
Close more business with Option B bookings.
Your traffic. Your message. Different outcomes.
Healthcare benefits broker industry data. Paid ads, email campaigns, and referral traffic.
- 1,000 visitors, standard contact form: 20–35 conversions or calls.
- 1,000 visitors, math engine promising a personalized result: 60–110 conversions or calls.
Buyers are trending to DIY interactions.
51% are asking AI what health benefits should cost, and they know they are being misled.
The same group: 49% expect to be misled by a sales rep, almost the same number.
The self-serve math engine answers both problems at once, for the prospect and for the broker.
Gartner · B2B Buyer Research, Aug 2024 – May 2026
Buyers are trending rep-free.
+6 points in 12 months: prefer a rep-free buying experience
Neither is fully trusted. So buyers want to run the math themselves. That is exactly what the engine does, for them and for you.
Gartner sales surveys of 632 and 646 B2B buyers (Aug–Sep 2024, 2025) and a 645-buyer survey published May 2026.
Built for brokers. Sixteen years of conversion expertise.
One question runs this business: what makes an owner with a real payroll problem stop reading and book a call. In this market the answer is always a number. We built the arithmetic, and we built the path from the arithmetic to your calendar.
Our only focus is your conversion: more market share, more group placements. That rests on three things: trust, precision, and a prospect experience with no friction in it.
16 years
Every stage is a thing we build, measure, and tune.
Why the number holds up
Precision rooted in reality
The math engine runs on enacted 2026 federal IRS and state tax law. When an owner sees their position, they are looking at compliant tax math, not marketing.
It does not go stale
Law changes every year and the engine is maintained to enacted statute. The report a prospect runs next January is computed on next January’s law, not on the day you installed it.
Open to their accountant
Every figure cites the authority behind it. Their CPA can open the report and check the work line by line, which is exactly why they believe it.
What you get
The interactive math engine
Trades customised tax math for a verified phone number. The core of the pipeline.
Quote comparison tool
A visual side-by-side so a client can understand their best option without needing a meeting to get there.
Workers’ comp math engineComing soon
Extends the same interactive pipeline into property and casualty intent.
How we work with you
We handle the setup
Complete onboarding, done by our team, embedded into the workflow you already run. You are not managing an implementation project.
Broker-driven development
Your boots are on the ground. Product ideas and feedback from brokers get built into the platform, because you see the objections before we do.
One thing it will not do: create your traffic. The engine converts the visitors you already have. If nobody is landing on your site and nobody is being sent there, there is nothing for it to work on.
We also build full conversion websites.
For brokers who would rather not assemble it themselves, we run a conversion-focused website managed service, built from the ground up with the engines, the copy, and the tracking already in place.