Benefits and renewal questions remain part of the broader diagnostic suite PEO Tools is shaping.
Product area under reviewFor established PEO, benefits, and workers' comp brokers
A renewal comes in high. Someone explains it to your client. It should be you.
A renewal higher than expected. A claim. An audit that doesn't break your way. A cold call from someone showing your client what they didn't know was on the table. Every one of those arrives whether you do anything or not. The only question is whether you are in the room when it lands.
Your brand. Your prospects. Installed and maintained for you.
The business you're not getting is not going to a better broker.
PEOs are building their own sales teams. Gusto is standing up a PEO of its own, one of the biggest new bets in the company.
And there are sites running cost calculators right now. An owner answers a few questions, the submission goes straight to the PEO, and the PEO pays that site full commission. No broker anywhere in it.
That site didn't out-sell you. It answered a question your site asked them to fill in a form for.
You're not losing on skill or relationships. You're losing to a worse tool that at least gives an answer.
Your site earns nothing. You're right about that.
It's a brochure. Renewals and referrals out-produce it and always have, so ignoring it was the correct call.
That isn't a design problem. The site was never given a job.
Give it one and it works the hours you don't. It answers the cost question at 11pm on a Sunday, on a phone, while you're asleep, and hands you the file in the morning.
The broker-branded experience
A useful first step for the prospect. A better first call for you.
YOU CREATE ATTENTION
Clients, referrals, outreach, content, and your website bring the question to you.
THEY RUN COMP CHECK
They answer a short workers' compensation diagnostic on their schedule.
THEY GET A FINDING
They see what the supplied facts support and whether closer review makes sense.
YOU GET THE CONTEXT
You receive the account facts, diagnostic finding, and unresolved questions.
YOUR JUDGMENT TAKES OVER
You verify the records, interpret the case, and decide what happens next.
Diagnostic tools built for the questions brokers already get.
Comp CheckBenefits Check ALE Check PEO Stay/Switch
A broker-branded workers' compensation diagnostic that gives the employer a useful first finding and returns a structured case to the broker.
View diagnostic →Applicable Large Employer questions remain part of the broader diagnostic suite PEO Tools is planning.
In planningPEO renewal and fit questions remain part of the broader diagnostic suite PEO Tools is planning.
In planningWhite label: you are the author of these diagnostics.
They go out under your name. PEO Tools appears nowhere in them.
An embed on your own site, on as many pages as you want, wherever you want it. You advertise the diagnostics as yours, because they are.
White-glove service: you authorize it, we do all of it.
“I don't have time for a project. It's my busy season.”
You don't need one. We build your diagnostics, brand them as yours, and install them anywhere on your site you want them. You point people at your site. That is your entire job. Live in 48 hours.
Rather do it yourself? Then do it. We give you every embed, ready to paste, for any platform. Most brokers hand us the access, because that's the version where they do nothing.
BrokerSites
Want the whole website built around the same experience?
BrokerSites connect broker-specific content, the current diagnostic, and clear next steps in one managed website.
If you already have traffic, referrals, inquiries, outreach, or an established client base, a BrokerSite gives that activity a deliberate path into the diagnostic and the next conversation.
See BrokerSites →You get pitched this every week. We know how that sounds.
Websites, forms, video, voice agents. Generic tech from people who have never placed a PEO and couldn't define one.
We build one thing, for one market: sales tools for PEO, benefits, and workers' comp brokers. That's the entire company. PEO is your business, and it's ours.
That's also why this is a diagnostic and not a contact form. A form collects a name. A diagnostic gives the owner a real answer, and gives you the account context behind it.
Built for established brokers with opportunities already moving through the business.
PEO Tools is designed for brokers who already have clients, referrals, prospect activity, website visitors, outbound activity, or renewal conversations.
Fit is reviewed before implementation.